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Mobile Friendly Design: Best Practices For Improving Conversions & Better Ux

To accommodate different industries, you must take steps to make your custom website version optimized for mobile phones


The development of mobile technology has been marvelous. According to a fresh study about eMarketer, there will be 304.4 million mobile phone users in the North American region by 2019. If we compare it to the 274 million users in the year 2013, this will no more be a surprise that such a platform has turned out to be an essential part of online marketing and web design.

To accommodate different industries, you must take steps to make your custom website version optimized for mobile phones. A brand cannot keep up with the competition without a mobile-friendly site, and as a result, it will lose significant growth. Furthermore, if you cannot reach a large portion of your audience (mobile phone users), you are missing a wide range of opportunities. Therefore, a well-optimized site is necessary to achieve the business goals, stay relevant, and, most importantly, generate profits.

When you begin the web design process or want your website re-designed, it’s significant that you take the time to consider the usability and how your audience will be involved with the site to ensure that you’re delivering the best user experience to them. Below are some best practices that your website programmer should take to create an excellent mobile-accessible user interface for both potential and existing customers:

Define Your Audience

Your target audience must be the special consideration of nearly every choice made with a mobile-friendly design. Since the audience is the reason for creating your site, adapt your strategy to meet your potential customer’s interests and needs.

For instance, consider your brand has an older targeted audience. In this situation, you would keep the original text size and not make it more prominent on the site, and you will use simpler navigation with acquainted icons. Alternatively, if your target audience is children, you want an even simpler UI with bigger, children-oriented buttons that attract the children.

Use a Sensible Pattern Design

Simplicity is known to be a basic rule in terms of mobile website design. You need to ensure that your site is upfront and simple. Considering the users while designing is significant as you will want an intuitive interface for your clients for usage, and it is something the users can comprehend without much thinking.

Generally, you don’t need to develop something entirely different from what the users are acquainted with. You don’t have to start from scratch and create something unique unless necessary. The customers are always on the go, so you don’t want to complicate navigation. Try to keep them going in the direction of each conversion point by making the design simple and catchy to a layout that will enable unified involvement.

Know About the Devices for Your Web Design

Before you design according to the devices, there are a few things to consider. Firstly, check which devices are being used to access your site if you have Google Analytics installed. An important focus should be how users scroll and click through your site. Call-to-action buttons should be prominent with attractive colors, making it easier for users to click on a button.

When it comes to tablets and smartphones, experienced web programmers should ensure that the site is appropriately loading on the smartphone. Occasionally, high-quality videos and animations can decrease the speed or be distracting. Thus, it is usually best to evade all those elements simultaneously on the phone.

Keep distance from multiple mobile windows and overlays when possible. These are things that drastically influence the flow of the page, which reduces its usability. In addition, web designers should avoid anything that is troublemaking to users or can disturb the user’s path, which may result in users leaving the website.

Trim down the Site

The mobile screens of real estate should be wisely utilized. Web developers and designers make their effort with a lot less space than what they’re used to on a complete website (desktop version), so you must certainly emphasize being efficient and quick when delivering content.

You should hire a web programmer who can accomplish your mobile website’s objectives in meaningfully less space than the desktop version. Eliminate any effects or functionalities that might seem quite lovely on the desktop. However, they are just not practicable on a smartphone.

Keep away from jump links. Jump Links can be highly confusing and disruptive on a mobile phone for the user experience. Users are acquainted with long-form content and scrolling, so there is no need to be afraid while using an extended scroll to carry the user down to the site and provide them with valued content to absorb.


A key component of a successful mobile site is an easy-to-read layout. Content with too challenging to digest font size would not be read by the users, which will decrease your opportunities to prove your brand. Therefore, never use text on your mobile website, which gives the users a hard time reading. Rather than that, make use of more extensive, simple, and easy-to-understand typography.

Don’t make use of too many images in your design. Sometimes using a clean design with simple large ideas, having large font, unified messaging, and proper spacing will offer the users a far superior user experience as compared to the ones that don’t have these elements.

Don’t Mix Up Desktop and Mobile

To have a successful mobile web design, the desktop and cell phone versions should be separate. This separation does not have to contain a different look and feel. However, the overall user experience should be the same, while each version is customized on how the user accesses it.

To create a reliable user experience, starting with and designing the mobile version of the website is a good idea. If correctly done, this portable design will cover all the essential core components of the site. Due to this, when you start the desktop version, you will have the same starting point. However, you will add to enhance it with more design features as required.

Mobile Friendly Design

The website’s mobile-friendly design should emphasize the needs of the customers and users. To have successful business objectives and increase your website conversions and user engagements, your customers and clients must have a specific site for them on their own devices; at the time of creating a mobile website, use and integrate the best practices into the design of your company website to efficiently and effectively connect with your target audience to have the most benefits out of them for your brand or business.

Final Thoughts

In conclusion, the rise of mobile technology has made it imperative for businesses to optimize their websites for mobile phones. A mobile-friendly site is essential to reach a large portion of the audience and stay competitive in online marketing. When designing a mobile-accessible user interface, it is crucial to define your target audience and tailor the design to their interests and needs. Simplicity is key in mobile website design, focusing on intuitive interfaces that users can easily comprehend.

Understanding the devices used by your audience and designing accordingly, including prominent call-to-action buttons, is essential. The mobile version of the website should be separate from the desktop version, with a consistent user experience across both versions. Efficiently utilizing the limited screen real estate, ensuring easy readability, and avoiding mixing up desktop and mobile elements are vital considerations. By following these best practices and integrating them into your web design process, you can create an excellent mobile-friendly user interface that delivers a seamless and engaging experience to your potential and existing customers.

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