Websites are like cars, in which if you fail to get the oil change done, the performance of the vehicle will definitely drop, in some cases it won’t work and might need a major fix. Nobody would like this to happen with their website after all the hard work they have done and invested in. As cars need mechanic for their repairing, website require web developers for development, fixing and overall enhancements.
Below is a checklist of 11 items that should be taken care of (you might need to consult your website developers for some tasks), in order to maintain a smoothly running website.
1) Review and Test the Entire Website
Take out some time and review all the website pages thoroughly. This will help you in finding any broken links or focus on some improvements you’d like to get done from your web programmers. Specially consider the following in your review:
- Loading time
- Overall user experience
- Broken links
- Any kinds of errors
- Missing page titles or meta tags
- Missing or outdated content
- Typos or grammatical errors
- Inconsistent styles or formatting
- Compliance with accessibility standards (if applicable) such as ADA (Americans with Disabilities Act)
- Features and business logic
2) Review the KPIs, SEO and Analytics Reports
Reviewing your KPIs (Key Performance Indicators), SEO ratings, and general web analysis can help you in effectively measuring the website performance. This will help in indicating your website effectiveness and will reveal any possible problems.
3) Test your website forms/checkout process
Be certain to test the call to action and contact/sale points (e.g. forms and the check-out process) on your website on a regular basis. Nothing can be much worse than malfunctioning of your contact form due to some website update due to which you will lost your business opportunities.
4) Domain Name Renewal
Make sure to have a check on the renewal of your domain names in a timely manner. The website domain name is you’re most prized possession its expiry can mean a disaster to you. Name.com is one of the top domain name registrar companies that you can try for new domain purchase or renewal.
5) Bug fixes and Security Updates
Make sure that your hire web developer to maintain your website if need be. The developer might have to install security patches, updates and bug fixes or any kind of update that might incorporate the web server, operating system, CMS, database, etc.
6) Browser and Design Compatibility
With fast moving time and increasing technology, old designs and layouts become incompatible with new browsers. Therefore regularly review and test the website in different browsers like Google Chrome, Internet Explorer, Mozilla Firefox, and Apple Safari etc.
7) Checking Backups
Make sure that you have a backup of your entire website, which includes the website and the data. Make sure that your web hosting company checks the backup thoroughly to ensure that they are working properly and that the data can be retrieved. Many hosting companies like HostGator, BlueHost and others, provide a daily backup feature at reasonable price, make sure to subscribe to that.
8) Review Contact information
The contact page is one of the most important part of the page and it should be up to date and accurate. The names, phones and addresses should be updated to the latest information.
9) About/Bio Page
Ensure that you have the correct and up to date bio / about page on the website as this will bring your identity and exposure towards the professionals in the market in which you are operating.
10) Dates and Copyrights
Review the dates of your copyrights and update any date specific reference or text used throughout your website. Specially, the homepage should not contain any outdated information.
11) Upgrade Legal Disclaimers