ICON 4X4 is a very popular California based car manufacturing and automotive restoration company. They hand build customized classic off-roaders, the whole world notices.

ICON Founder, Jonathan Ward, requested us to create a web presence for the first ICON watch – The ICON Duesey. 100% designed and modelled by Jonathan, and Swiss manufactured, the ICON watch is a unique and passionately hand built watch that required a world-class web presence.

The ICON Watch comes with a price tag of $11,500, so the client required an online presence that could stand with the perfection and luxury of the Watch itself.


My Web Programmer designed and developed a stunning, mobile responsive web presence for ICON watch. Users are able to browse watch specifications, pictures, and videos. Website is integrated with E-commerce feature allowing users to select preferred serial number and make online payment.

Website is built using Drupal Content Management System (CMS) and CodeIgniter framework, allowing our client to manage and update web content periodically.


As soon as our client announced about launch of the ICON Watch to their customers, a few successful Watch orders were received in a matter of hours. The design and development technology used in the making of the ICON Watch website has helped increased sales, and allows our client to showcase the amazing timepiece in a way that it deserves.


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