Landing pages are how your business can show potential buyers the services that you offer and why you are the best for their needs.
Strong landing page web design is necessary to convince them to make a purchase, sign up for an email list, or share your product with others.
Creating a successful landing page can be difficult, so here are the top tips for web design and making your landing pages successful.
Why Creating a Landing Page is Important
Why should you create landing pages to convince people to click on something? Why not use your home page for everything?
Creating landing pages is an important web design decision as they remove distractions present on other pages.
They focus visitors’ attention on one service or goal, increasing your chances of getting that CTA click.
Ultimately, their goal is to convert visitors into leads or customers, which is why it is so important to make strong landing pages.
Create Strong CTAs
The call-to-action section of your landing page web design is the most important part, as the entire point of a landing page is to create leads and acquire new customers.
Without it, even if your copy is perfect and images are eye-catching, no CTA means there is no chance of turning leads into customers.
CTAs should convince the visitor to click it, so avoid boring copy like “Get Started,” “Start Here,” or “Submit.”
Make it clear what the visitor will receive by clicking on your CTA by using copy like “Receive your free ebook” or “Begin your free trial.”
Finally, the CTA should contrast in color with the rest of your landing page web design to help drive visitors’ attention to it.
Use Images Sparingly
As the old saying goes, an image is worth a thousand words, but only if you choose it properly and place it carefully. Any images you use on your landing page should be original and focused on improving engagement by visitors.
Carefully position the images so they do not distract from the other elements of your page and so they help guide potential customers to your CTAs.
If you use images of people on your landing page, they should face toward your CTA button, as people are drawn to look where others are looking.
Strong Headlines are a Must
The first thing visitors see when they enter your landing page is the headline, making it the most important part of the landing page web design.
Since most people will read your headline and then just skim through the rest, a strong, attention-grabbing headline is necessary. The headline should sum up your content in a concise manner that does not leave the reader guessing.
It should convey the benefits of your service and be SEO optimized with one of the keywords you are targeting.
Finally, the headline of your landing page should match the headline of any SEO content, emails, or ads related to this service.
My Web Programmer is a web development company with 15 years of experience in multiple industries.
We always strive to deliver websites that fit your needs and convert visitors into leads or customers. Contact us today to learn more about our services.