Landing pages are where you show people what you offer and why you’re the right choice for them.
If you want someone to buy from you, sign up for your emails, or tell others about your product, a strong landing page design makes a big difference.
Building a landing page that actually works can be tough, though. Here are some simple, real-world tips to help you create one that gets results.
Why Creating a Landing Page is Important
Why should you create landing pages to convince people to click on something? Why not use your home page for everything?
Creating landing pages is an important web design decision as they remove distractions present on other pages.
A landing page keeps people focused on one thing, whether it’s a service or an offer, so you have a better chance of getting them to click.
The whole point is to turn visitors into leads or customers, which is why it’s so important to build a landing page that really works.
Create Strong CTAs
The call-to-action section of your landing page web design is the most important part, as the entire point of a landing page is to create leads and acquire new customers.
Without it, even if your copy is perfect and images are eye-catching, no CTA means there is no chance of turning leads into customers.
Your CTA should actually make people want to click it, so stay away from boring stuff like “Get Started,” “Start Here,” or “Submit.”
Instead, tell them exactly what they’re getting. Try something like “Get your free ebook” or “Start your free trial” so they know what to expect.
Finally, the CTA should contrast in color with the rest of your landing page web design to help drive visitors’ attention to it.
Use Images Sparingly
As the old saying goes, an image is worth a thousand words, but only if you choose it properly and place it carefully. Any images you use on your landing page should be original and focused on improving engagement by visitors.
Carefully position the images so they do not distract from the other elements of your page and so they help guide potential customers to your CTAs.
If you use images of people on your landing page, they should face toward your CTA button, as people are drawn to look where others are looking.
Strong Headlines are a Must
The first thing visitors see when they enter your landing page is the headline, making it the most important part of the landing page web design.
Since most people will read your headline and then just skim through the rest, a strong, attention-grabbing headline is necessary. The headline should sum up your content in a concise manner that does not leave the reader guessing.
It should convey the benefits of your service and be SEO optimized with one of the keywords you are targeting.
Finally, the headline of your landing page should match the headline of any SEO content, emails, or ads related to this service.
Final Thoughts
My Web Programmer is a web development company with 15 years of experience in multiple industries.
We’re all about building websites that not only look good but actually help you turn visitors into leads or customers. Reach out to us today — we’d love to chat about how we can help.
