Increasing website conversion rates is essential for every business. As more conversions means higher sales volume and business growth.
Let’s assume you’re looking to increase sales by 60%. You could do this by advertising more, spending 60% more effort and time in marketing or producing 60% more content. All of this might work for you.
But a more cheaper and faster way doing it would be increasing your conversion rates. If you currently have 2% conversion, then going to 3.2% would give a 60% increase in results.
Increasing conversion rate is not brain surgery – sometimes making small tweaks can uplift the conversion rate significantly.
Here are 7 great tips to help boost your conversion rates:
1) Improve Your Website Copy
It’s people who visit and read your website, giving them a better understanding about your business and products will make them more comfortable making a purchase. Scaring visitors with complicated, fancy business language just doesn’t work. It’s very difficult to read long paragraphs, so make sure text on your website is relevant and well crafted.
2) Clear Calls to Action
Having clear calls to action (CTA) is the heart of the conversion process. It enables the visitors to take an action you intend them to and it converts them into leads. Enlarging call to action buttons and using appropriate wordings like ‘Sign Up’, ‘Join Now’ usually helps.
3) Increase Trust
Building trust is important reason people would buy from you. You can see your website conversion rate increase by adding trust elements to your website. So what are these trust elements? Some of them are to list your phone number, physical address and email address on your website. Posting employee photos, your office photos, membership certificates, awards and social media links are also some of the trust elements you can ask one of your web developers to add on your website.
4) Make it Easy to Buy From You
The visitor should not have to figure out how to buy, but rather the buying process should be very simple and self-evident. The users should be asked to fill as few fields as possible and should not be forced to sign up in order to make a purchase. Add the option to sign up through their Google or Facebook account if possible.
Would you purchase from a website that take ages to load? Today’s internet users have less patience for slow loading websites, so make sure your is optimized to load fast.
6) Mobile Optimized
Mobile or smartphones cannot simply be ignored. Make your website look great on mobile devices. Mobile browsing is on the rise globally and optimizing your website for mobile devices can help generate more traffic and increase sales.
7) Do A/B Testing
A/B testing is a simple way to compare two versions of a web page to check which one gives a better conversion rate and performs better. A/B testing helps you make most most of your existing traffic to test what sort of copy increases site conversion. Almost anything can be A/B tested like changing headlines, adding call to actions, customer testimonials, images, social proof, etc.
If you want to increase your website conversion rates, you should get in touch with a professional web development company that can suggest as well as implement techniques to uplift your conversion rates in a positive way.