Mobile Friendly Design: Best Practices for Improving Conversions & Better UX

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The development in the mobile technology has been marvelous. In accordance with the fresh study about eMarketer, there will be 304.4 million mobile phone users in the North American region by the year 2019. If we compare it to the 274 million users in the year 2013, this will no more be a surprise that such a platform has turned out to be an essential part of the online marketing and web design.

In order to accommodate for different industries, you must take steps in order to make your own custom website version optimized for mobile phones. A brand cannot keep up with the competition without a mobile-friendly site, and as a result, it will lose the significant growth. If you are unable to reach the large portion of your audience (the mobile phone users), then you are missing a wide range of opportunities. Therefore, a well optimized site is necessary to achieve the business goals, stay relevant and most importantly, generate profits.

When you begin the process of web design or want your website re-designed, it’s significant that you take out the time to consider the usability and the way in which your audience will be involving with the site to make sure that you’re delivering the best user experience to them. Below are some best practices that your website programmer should take to create an awesome mobile accessible user interface for both potential and existing customers:

Define Your Audience

Your target audience must be the superior consideration of nearly every choice made with a mobile friendly design. Since the audience is the reason of creating your site, adapt your design in such a way that it meets the interests and needs of your potential customers.

For instance, consider your brand has an older targeted audience. In this situation, you would keep the original text size and would not be making it larger on the site, and you will use a simpler navigation having acquainted icons. Alternatively, if your target audience are children, then you want an even simpler UI having bigger and children oriented buttons which attract the children.

Use a Sensible Pattern Design

Simplicity is known to be a basic rule in terms of mobile website design. You need to ensure that your site is upfront and simple. Considering the users while designing is significant as you will want an interface which is intuitive for your clients for usage, and it is something which the users can comprehend without much thinking.

Generally, you don’t need to develop something entirely different from what the users are acquainted with. You don’t have to start from the scratch and create something entirely unique unless necessary. The customers are always on the go so you don’t want to complicate them in navigation. Try to keep them going in the direction of each conversion point by making the design simple and catchy to a layout that will enable unified involvement.

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Know About the Devices for Your Web Design

Before you design according to the devices, there are a few things to consider. Firstly, if you have Google Analytics installed, check which devices are being used to access your site. Important focus area should be the way in which users are really scrolling and clicking through your site. Call to action buttons should be prominent with attractive colors, which makes it easier for users to really click on a button.

When it is about tablets and smartphones, experienced web programmers should ensure that the site is properly loading on the smartphone, so occasionally, high-quality videos and animations can decrease the speed or they can be distracting. Thus, it is usually best to evade all those elements all at once on the phone.

Keep distance from multiple mobile windows and overlays when possible. These are things drastically influence upon the flow of the page, which reduces its usability. Web designers should avoid anything that is trouble making to users or can disturb the user’s path, that which perhaps results in users to leave the website.

Trim down the Site

The mobile screens real estate should be wisely utilized. Web developers and designers make their effort with a lot less space as compared to what they’re used to on a complete website (desktop version), so you have to certainly emphasize on being efficient and quick at the time of delivering content.

You should hire web programmer that can accomplish the objectives of your mobile website in a meaningfully lesser space as compared to the desktop version of the site. Eliminate any of the effects or functionalities that might seem quite nice on the desktop, however are just not be practicable on a smartphone.

Keep away from jump links. Jump Links can be highly confusing and disruptive on a mobile phone for the user-experience. Users are acquainted with long form content and scrolling, so no need to be afraid while using an extended scroll to carry the user all way down to the site and provide them with valued content to absorb.

Easy-to-Read

A key component to a successful mobile site is an easy to read layout. Content having too difficult to digest font size would not be read by the users, and this will decrease your opportunities of proving your brand. Never use text in your mobile website which gives the users a hard time to read. Rather than that, make use of larger, simple and easy to understand typography.

Don’t make use of too many images in your design. Sometimes using a clean design with simple large images, having large font, unified messaging, and proper spacing will offer the users a far superior user-experience as compared to the ones that don’t have these elements.

Don’t Mix Up Desktop and Mobile

In order to have a successful mobile web design, the desktop version and the cell phone versions should be separate to each other. This separation does not have to contain a totally different look and feel. However, the overall user experience should be the same, while each version is customized on the way in which the user access it.

In order to create a reliable user experience, it is a good idea to first start with and design the mobile version of the website. If properly done, this mobile design will cover all the core essential components of the site. Due to this, when you start the desktop version, you will have the same starting point, however, you will add to enhance it with more designing features as required.

Mobile Friendly Design

The websites’ mobile friendly design should emphasize on the needs of the customers and users. To have successful business objectives, increase your website conversions and user engagements, your customers and clients must be having a site that is very easy to use for them on their own devices. At the time of creating a mobile website, use and integrate the best practices into the design of your company website in order to efficiently and effectively connect with your target audience to have the most benefits out of them for your brand or business.

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