Guide: How to Perform a SWOT Analysis on your Website?
Many smart businesses use SWOT analyses to market their businesses and this trend is growing fast and has reached the world of web development as well; now you can do a SWOT analysis of your website to know how well it is performing and how the users rate it in various aspects.
What is SWOT analysis?
SWOT analyses focus on a business as a whole and analyze their various strengths and weaknesses to understand how well the customers and clients see it. This type of analysis can also be carried out on websites to work out their popularity and the effectiveness of their features.
Why are such analyses important?
Carrying out a SWOT analysis for your website will help you decide upon a number of factors that make the website effective and in case there are downsides to your website, this analysis will also help you in identifying them and coming up with solutions to them.
The features which prove to be strength of your website can be maintained while the ones which may be harmful to its performance can be improved upon to enhance the efficiency of your website further.
To begin with your SWOT analysis for your website, you need to keep in mind the objectives that you set for your business website. You also need to compare your objectives with those of your competitor’s; your focus should only be on the competitors which have goals that are similar to yours so the comparison becomes easy.
To simplify the whole process of comparing website objectives you can keep in mind the S.M.A.R.T objectives model which translates to Specific, Measureable, Attainable, Relevant and Timely.
It is also beneficial to co-ordinate with your website programmer for their recommendation, suggestion or any advice they may have. Many web programmers having strong experience have worked on various complex projects for hundreds of clients in numerous industries, which give them the exposure to give you a beneficial recommendation.
Performing a SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities and Threats; you need to break up your analysis into these four categories. In case of websites, these categories will further be split two ways; external environment and internal environment.
Each category will focus on the positive and negative aspects of the website and will combine to make up the complete analysis of your website. Internal environment focuses on the factors that are in control of the user while the external environment is made up of the factors which are outside the user’s control such as the open market and their competitors.
The group which is analyzing the internal environment of a website will consider the features which have been incorporated in the design and layout of the website. In case of a website which has not yet been designed, the group will focus on the features that have been planned to be incorporated in the website. Strengths and weaknesses of the internal environment will be focused on by this group while external environment will not be considered by this group.
The second which is carrying out the SWOT analysis will focus on the external environment which comprises of the number of opportunities and threats. This group will focus on the external that affect the performance of a website and not regard the performance of the internal factors on their own.
Some of the internal strengths include:
- User friendly interface
- Efficient call to actions
- Content which speaks for the business
Some of the internal weaknesses include:
- Call to action feature which is ineffective
- When content does not give out sufficient details about the business
- User interface which is outdated
Some external opportunities include:
- Incorporating new technologies
- Focusing on new markets and range of clients
- Effective marketing strategies
Some external threats include:
- Threat of your layout being copied
- New competitor offering similar product / service
- Upgrading software
A SWOT analysis of your website will identify the areas of your website that need to be improved. With the baseline that these analyses provide you, you can build up the strengths of your website and manage the weaknesses to provide your clients with a better experience. Hire web programmer who is experienced and has the expertise to take your business to the next level and help you implement your SWOT analysis report on your website.