10 Essential Elements Your E-Commerce Website Should Have
By the time you set up your online E-commerce store, you can now take it to a global level rather than just reaching people locally. An E-commerce business has much more than just watching the cash to roll in from the website. Here are 10 essential things that can be done for your E-commerce website.
1. Know your Niche
Having a broad business plan is a common mistake in E-commerce business. E-commerce website entrepreneurs should make their big ideas to appear short and precise. This helps in getting the most customers with the least competition possible.
2. Find Your Competitive Advantage
You should determine your competitive advantage other than the fact of having catchy product descriptions or a nice logo. To do so, find answers to questions like: Who is the target audience? What benefit/solution is your product offering to the audience? Who are your competitors and what strengthens you over them?
3. Self-Promotion Is Key
The term ‘Promote your businesses’ seems easier than it is done. Internet has a number of marketing articles and the strategies listed there seems practicable for a promising E-commerce business. Therefore, self-promotion (besides the strategies from the internet) acts as a key to success.
4. Show Off Your Stuff!
The homepage of your website is your version of a creative store having people dressed perfectly, window displays, and sales persons on the floor helping the customers in purchases. Make it look as good as you possibly can. Hire an E-commerce development company that can help you build an amazing E-commerce store.
5. Simplify Your Life
It is best for ambitious business workers to make things as simple as possible. Select an ecommerce platform like OpenCart or Magento and launch an online shop by using pre-exising features that you can get optimized from the E-commerce website developers according to your requirements. This would help you save time and money (comparing with developing everything from scratch).
6. Work closely with social.
As social media gives you a continuous glimpse of your customers’ lifestyle, therefore it is the soul of analyzing a lot of things about your E-commerce business. It is okay if you hire a manager for social media marketing, but it is important that you get yourself involved in it too.
7. Test absolutely everything
A good advice is to invest in testing and analytics before, after and during the launch of the E-commerce business. A good way to know the customer needs is to think as a customer and understand what’s in and what’s out of the trend and the reasons behind them.
8. Integrate social elements
Including social elements like testimonials follow buttons, product reviews, and even social login options are all great ideas as they help in tracking a consumer takes.
9. Gather information
It is always significant to have a solid research, collect information about the customers and build a database in order to benefit in your future launches.
10. Go mobile
As the research shows that worldwide consumer expenditure through mobile have boosted from $204 billion in 2014 to $626 billion in 2018, it is said that the tablets will be playing an increasingly important role in the future. Therefore make your E-commerce website mobile centric while keeping the mobile facts in mind. If required, get a mobile app developed for your E-commerce store from a mobile app development company.
These are a few Essential Elements brought to you by My Web Programmer, which you can consider to integrate while making an E-commerce website for your business. My Web Programmer is a professional web development company which helps customers in the development of E-commerce websites.