7 Tips for a Successful Website

successful-website

An attractive website requires time and money as an investment. Start small, be flexible and grow with your success. Some businesses and entrepreneurs prefer to hire an experienced website programmer while some prefer to build their website themselves. But not all the websites created are successful.

Here are some essential things to be considered which are essential for any website to be successful.

1.    Stand Out with the Content

If you are creating your website by using original, easy to understand and concrete information along with good visual images and design, then the chances are greater that you get good SERP spots, quality links and social media exposure.

Internet is all about getting the relevant, useful and to the point information. If you are competent enough, convey it in a way that can reflect and shine among others. It will make you stand out from the competition.

You might have heard of ‘Content is King’, But I say ‘Quality content is King’.

2.    Attractive Design

Giving some quality content is not enough. You have to include some high end and attractive graphics on your site if you want more eyeballs to stick to it and visit more often.

If you are actually concerned about your site, then do not use the free templates for its design, or paid themes that are usually available in the market. Rather hire web programmer and designer to design the whole theme from the scratch and unique. A simple, pretty and unique look would do the trick.

Get in touch with a few web programmers, brief them about your project, get a quote and initiate your website design and development project with the one you are most comfortable with.  If you don’t have a web developer on-board, read here how to hire web developer in 3 simple ways.

3.    SEO Requirements

In order to rank your site high in the Google searches, it is not necessary that you have to be a SEO expert. All you have to do is to remember a few things:

  • Meta Tags should be included
  • Use of Keywords, both Optimally and Naturally
  • Article Titles should be eye-catching
  • Site navigation should be simple
  • Proper H1, H2, and H3 heading tags should be used
  • Sitemap should be included
  • Use Google Analytics and Google Webmaster Tools in order to have an insight on the things that works and the things that don’t.
  • Use of proper Permalink structure have been carried out
  • Duplicate Content should not be used

4.    Learn From Competition

The most important thing to consider in your website is that it beats the competition. Whatever you do in your website, it has to be better than that of the competition. It should have a better design and content as compared to the competitors. Use the competition to learn the things that actually works. Learn the things that they implemented in order to at least be at the place where they currently are.

5.    Promote Your Site

Work smart to promote your website and make more people have knowledge about your online presence. But don’t go too far and avoid becoming a spammer. Here are a few tips to remember in promoting your website:

  • Make use of Social platforms like Facebook, Twitter, and Google+ etc.
  • Comment on other blogs having your niche
  • Become active on forums
  • Frequently do some guest posting on established blogs
  • If you really need the ads, then pay for them. Place ads on Google Adwords, Bing ads or Craiglist, whatever works for your industry.

The above will probably cause a noteworthy exposure of your website.

6.    Speed Does Matter

Speed matters the most. Make your website load as fast as it can. Speed is a very plus point in terms of SEO and user experience. Remember that:

  • Make use of good server
  • Optimize the images
  • Improve your code
  • Tools such as Google Speed, Web page test, YSlow, Pingdom, etc. to optimize your site speed. Don’t forget to consult with your web developer.
  • Have cacheable pages in your site for both server and browser side
  • Avoid redirectsBesides speed, you should also focus to increase your website conversions.

7.    RSS and Email List

Start capturing the email addresses and get more people to subscribe to your feed as early as you can. If you keep visitors subscribing, you might be having around 50k email lists and 50k RSS subscribers after two or three years from now. Utilize the email list to send out marketing emails in order to increase your sales and revenue.

Also read 11 things to review on your website on a regular basis.

Mobile Friendly Design: Best Practices for Improving Conversions & Better UX

The development in the mobile technology has been marvelous. In accordance with the fresh study about eMarketer, there will be 304.4 million mobile phone users in the North American region by the year 2019. If we compare it to the 274 million users in the year 2013, this will no more be a surprise that such a platform has turned out to be an essential part of the online marketing and web design.

When you begin the process of web design or want your website re-designed, it’s significant that you take out the time to consider the usability and the way in which your audience will be involving with the site to make sure that you’re delivering the best user experience to them. Here are some best practices that your website programmer should take to create an awesome mobile accessible user interface for both potential and existing customers.

11 Things to Review on Your Website on a Regular Basis

Review_your_websiteWebsites are like cars, in which if you fail to get the oil change done, the performance of the vehicle will definitely drop, in some cases it won’t work and might need a major fix. Nobody would like this to happen with their website after all the hard work they have done and invested in. As cars need mechanic for their repairing, website require web developers for development, fixing and overall enhancements.

Below is a checklist of 11 items that should be taken care of (you might need to consult your website developers for some tasks), in order to maintain a smoothly running website.

1) Review and Test the Entire Website

Take out some time and review all the website pages thoroughly. This will help you in finding any broken links or focus on some improvements you’d like to get done from your web programmers. Specially consider the following in your review:

  • Loading time
  • Overall user experience
  • Broken links
  • Any kinds of errors
  • Missing page titles or meta tags
  • Missing or outdated content
  • Typos or grammatical errors
  • Inconsistent styles or formatting
  • Compliance with accessibility standards (if applicable) such as ADA (Americans with Disabilities Act)
  • Features and business logic

2) Review the KPIs, SEO and Analytics Reports

Reviewing your KPIs (Key Performance Indicators), SEO ratings, and general web analysis can help you in effectively measuring the website performance. This will help in indicating your website effectiveness and will reveal any possible problems.

3) Test your website forms/checkout process

Be certain to test the call to action and contact/sale points (e.g. forms and the check-out process) on your website on a regular basis. Nothing can be much worse than malfunctioning of your contact form due to some website update due to which you will lost your business opportunities.

4) Domain Name Renewal

Make sure to have a check on the renewal of your domain names in a timely manner. The website domain name is you’re most prized possession its expiry can mean a disaster to you. Name.com is one of the top domain name registrar companies that you can try for new domain purchase or renewal.

5) Bug fixes and Security Updates

Make sure that your hire web developer to maintain your website if need be. The developer might have to install security patches, updates and bug fixes or any kind of update that might incorporate the web server, operating system, CMS, database, etc.

6) Browser and Design Compatibility

With fast moving time and increasing technology, old designs and layouts become incompatible with new browsers. Therefore regularly review and test the website in different browsers like Google Chrome, Internet Explorer, Mozilla Firefox, and Apple Safari etc.

7) Checking Backups

Make sure that you have a backup of your entire website, which includes the website and the data. Make sure that your web hosting company checks the backup thoroughly to ensure that they are working properly and that the data can be retrieved. Many hosting companies like HostGator, BlueHost and others, provide a daily backup feature at reasonable price, make sure to subscribe to that.

8) Review Contact information

The contact page is one of the most important part of the page and it should be up to date and accurate. The names, phones and addresses should be updated to the latest information.

9) About/Bio Page

Ensure that you have the correct and up to date bio / about page on the website as this will bring your identity and exposure towards the professionals in the market in which you are operating.

10) Dates and Copyrights

Review the dates of your copyrights and update any date specific reference or text used throughout your website. Specially, the homepage should not contain any outdated information.

11) Upgrade Legal Disclaimers

Take a good review and update the legal disclaimers which includes, site terms, privacy policy, usage conditions, terms of sale and etc in order to make sure they are in accordance with the laws and policies.

6 Tips to Effective Web Design and Development

effective-website-design-development

Web designing and development can turn out to be a much difficult task, but with the latest tools and professional web designers for hire and website programmers available, it has become fun, effective and efficient. However, before creating or enhancing your online presence, you need to understand the way in which users think about a website; that is, you need to focus on having a great user experience and improve your website conversions.

The habits of users on the web are similar to the customers in a store. They look at each new page and have a glance of it rather than reading it, and click on the first link which grabs their interest or which resembles to the thing for which they are searching for. In this way, there are large parts of the page that remain unread.

Therefore, in order to help you out in dealing with this customer behavior for your website, here are six essential tips and steps which you can take in order to have an effective and attention grabbing web development for your business.

1) Start With the Idea

This is the very basic step of web development. Every step towards success starts with a very basic idea. So you need to determine what your website is going to be about. Who will be the target audiences or and what is the information required by the targeted audience that should be available on the website. It would be a good idea to get in touch with a professional website programmer to get some insights, opinion and suggestions to start off with.

2) The Content

Content is a very essential constituent in any website. Effective content management in any website is very necessary as the performance of entire website depends on the effectiveness of its content. In order to make effective content management, first make a list of all the pages that are to be included in the website. Then write high quality content for each page and convert any kind of attached file to PDF format. Gather all the relevant pictures for the site content as pictures makes the content look attractive and effective.

3) Attention Grabbing

Websites provide both the static and a dynamic content, therefore, some aspects of the user interface grabs the attention of the users more than the other aspects. In order to make the website more appealing and attractive to the users/clients, image integration should be done, as images are more eye catching than text.

4) Simplicity

Use the “Keep it simple” principle when you design your business website. Users/visitors barely visit any site to enjoy the web design. As in the client’s or visitor’s point of view, the best design is the one with pure text without having any advertisement with the content block that matches exactly the visitor’s query for which they are looking for.

5) Hire Web Developer

You might not have time and expertise to design an eye-catching website all by yourself. A seasoned web programmer for hire can help you design and develop your website that focuses on maximizing your website conversions so you get the best out of your online presence. Whether you need a business website, web app to automate your business process, SaaS (Software as a Service) product, startup development, website maintenance or almost anything that you want can be achieved easily if you hire web programmer or developer. Here are some great tips to hire web programmers and tips to hire dedicated web developer.

6) Get Feedback

As soon as you get the website prepared by a professional designer and developer, make sure to have a feedback about your newly made website. Show it to your friends or business colleagues and have their opinion on it. They might be able to notice something that you might have missed. Ask them if the website looks appealing, eye catching and informative. And then get the changes done as needed.

These are six tips to effective web design and development which you can consider in making an effective and user friendly website for your business. After reading the above tips, if you are still having trouble in your web development, and you need a helping hand, then My Web Programmer can help you as we have experienced web programmers and designers having complete knowledge of effective web development.